3 Critical Benefits Car Dealers Enjoy When Going Digital

The automotive industry has undergone a major transformation with the technology boom and digitisation in recent years. Car dealerships across the UK have also been impacted by this change, with many shifting towards digital platforms to improve their business operations. Here are three critical benefits auto dealers can enjoy when going digital, such as using car share software.

Enhanced Customer Experience

In today's digital age, 5.16 billion customers expect instant gratification and convenience; the automotive industry is no exception. By going digital, car dealerships can provide a seamless and personalised customer experience, from initial research to post-sale follow-up. Digital platforms such as websites, social media, and mobile apps allow customers to browse inventory, request quotes, schedule appointments, and even complete online transactions.

By offering such convenience, car dealerships can differentiate themselves from the competition and build long-term loyalty directly with their customers. Additionally, digital platforms provide dealerships with valuable customer behavior and preferences data, enabling them to personalize their marketing efforts and improve their overall customer experience.


Increased Efficiency and Cost Savings

Digitisation can also lead to increased efficiency and cost savings for car dealerships. By automating manual processes and streamlining workflows, dealerships can reduce administrative burdens, minimise errors, and improve overall operational efficiency. For example, digital platforms can automate tasks such as inventory management, lead nurturing, and customer follow-up, opening up staff time to focus on higher-value activities such as sales and customer service.

Additionally, virtual means like car share software can save costs by reducing the need for physical infrastructure and resources. They can eliminate the need for large showrooms and physical inventory storage, reducing overhead costs. Additionally, digital marketing strategies such as search engine optimisation (SEO) and pay-per-click (PPC) advertising can be more cost-efficient than traditional marketing methods such as print and TV ads.

Improved Sales Performance

Finally, digitisation can also significantly impact a dealership's sales performance. Online platforms give dealerships access to a wider audience, enabling them to reach potential customers who may have yet to be aware of their dealership. For example, social media platforms allow dealerships to engage with potential customers and build relationships that lead to new sales.

These approaches provide dealerships with valuable customer behaviour and preferences data, enabling them to tailor their marketing efforts to their target audience's needs and interests. By leveraging this data, dealerships can lead to targeted marketing campaigns that are more likely to convert leads into sales.

In Closing

The benefits of digitisation for car dealerships are clear. Car dealerships can gain a competitive advantage in today's digital age by enhancing the customer experience, increasing efficiency and cost savings, and improving sales performance. As such, car dealerships need to embrace digital platforms and technologies to remain relevant and competitive in the future.

Futureproof Your Car Business with CTMS

Our team developed state-of-the-art car share software to assist you in managing your business. CTMS offers a user-friendly platform for car sharing, e-bike sharing, and scooter sharing, with various distinctive features. Our solution is reliable, flexible and constantly evolving, helping you to focus on developing your business by making carsharing more automated and less time-consuming for you and your clients. 

We can provide valuable insights with our experience in launching and operating lucrative vehicle rental businesses. Contact us at +1 (650) 360-12-30 to schedule a demo and discover more about our innovative solution!