Free-Floating Carsharing: Exploring Its Market Potential

Free-floating carsharing is a service that allows customers to rent cars for a short period and return them to any available parking location within a designated operational zone. It is a flexible and convenient alternative to car ownership that is gaining popularity in many urban areas worldwide. 

This article will explore the potential market for free-floating carsharing, including market size, growth potential, and key drivers and barriers.

Market Size

According to a report by Verified Market Research, the global carsharing market size was valued at $35.2 billion in 2020 and is expected to reach USD 110.29 Billion by 2028. The report also highlights that free-floating carsharing is expected to be the fastest-growing segment during this period, with a CAGR of 27.5%.

The growth of the free-floating carsharing market can be attributed to several factors, including increasing urbanization, rising awareness of environmental issues, and the growing popularity of the sharing economy. 

Additionally, younger generations are less interested in car ownership, preferring to pay for access to vehicles when needed rather than owning one.

 

Growth Potential

The potential for growth in the free-floating carsharing market is significant. According to a report by Frost & Sullivan, the global carsharing market is expected to reach $16.5 billion by 2025, with free-floating carsharing accounting for a significant portion of this growth. 

The report highlights that the Asia-Pacific region is expected to lead the market growth due to the high population density and increasing urbanization in the region.

Moreover, advancements in technology, including the use of mobile apps and the Internet of Things (IoT), are expected to drive the growth of the free-floating carsharing market. These technologies enable seamless booking, locating, and unlocking of vehicles, making it easier for customers to access and use the service.

Key Drivers and Barriers

Several drivers are expected to fuel the growth of the free-floating carsharing market. The first is the increasing cost of car ownership, including the cost of maintenance, insurance, and parking. The second is the growing awareness of environmental issues, with many customers opting for more sustainable transportation alternatives. 

The third is the convenience and flexibility offered by free-floating carsharing, enabling customers to access vehicles when and where they need them.

Despite the potential for growth, several barriers to the free-floating carsharing market exist. One of the primary barriers is the lack of infrastructure, including the availability of parking spaces and the need for designated operational zones. 

Additionally, concerns around the safety and security of vehicles and the potential for vandalism or theft remain a hindrance to the wider adoption of free-floating carsharing. Finally, the need for customer education and awareness remains a challenge, with many people unfamiliar with the service and its benefits.

Conclusion

The market potential for free-floating carsharing is significant, with the market expected to grow rapidly over the next decade. The growth can be attributed to several factors, including increasing urbanization, rising awareness of environmental issues, and the growing popularity of the sharing economy. 

Advancements in technology are expected to drive the growth of the market, enabling easier access and use of the service. Despite the potential for growth, several barriers to adoption exist, including the lack of infrastructure, concerns around safety and security, and the need for customer education and awareness. 

As these barriers are addressed, the free-floating carsharing market is expected to continue its rapid growth trajectory, offering customers a flexible and sustainable alternative to car ownership.

CTMS is an excellent choice for any vehicle-sharing business looking to streamline their operations and grow their business. To experience the unparalleled benefits of CTMS, book a demo of their carshare software today and explore the potential for growth and expansion in the thriving vehicle-sharing market!